An Information Week article on Tuesday, March 23, picked up a press release from Clarabridge, announcing that Wendy’s will start using Clarabridge for automated processing of unstructured data:
The Clarabridge text analytics solution will be used to analyze nearly half a million text-based customer comments per year collected from Wendy’s Web-based feedback form, call center notes, e-mail messages, receipt-based surveys, and social media sources.
[…]
Over the last decade, text analytics has evolved from a rarified technology used almost exclusively by government intelligence agencies and high-end financial firms to something far more accessible.
[…]
Clarabridge and Attensity are among the leading best-of-breed text analytics vendors.
Read the full article here:
Wendy’s Taps Text Analytics To Mine Customer Feedback
Software that can process unstructured text with a successful result is an exciting area. For example, the potential value of any investment in such systems increases day by day thanks to the growing use of social media (read more: Social Media: Marketing Input, Intelligence Output). 80% or more is a common number for describing how large the portion of unstructured data is in relation to the total amount of data available globally. In plain english: the most part is free text, not tables.
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